Miami, FL – [05/05/25] — The Miami VIS, South Florida’s culture-forward women’s basketball program, is proud to announce its newest partnership with HoopFuel Nutrition, the only performance nutrition brand created specifically for basketball players.
This strategic partnership brings together two innovative forces in the game—both committed to supporting athletes on and off the court. Through this collaboration, HoopFuel will become the official hydration partner of the Miami VIS, providing clean, basketball-specific supplements for players across all VIS programs, including the VIS World Offseason Club and upcoming summer events.
“We do business intentionally here at the VIS,” said Jaki Goldner, Founder of Miami VIS. “That means every move we make needs to serve our mission—amplifying community, performance, and the culture of women’s hoops. HoopFuel is built from the same cloth. They understand what hoopers need, because they are hoopers.”
The partnership will include on-site product sampling, exclusive content, and curated experiences that highlight how nutrition plays a vital role in elevating athlete performance.
“Partnering with the Miami VIS just made sense,” said Will Custis Founder of HoopFuel Nutrition. “They’re redefining what it means to support and celebrate women’s basketball, and we’re proud to fuel that movement.”
The Miami VIS x HoopFuel partnership kicks off this month with a summer rollout featuring product integrations at VIS games, plus content on how athletes can use nutrition to stay ready all year long.
For more information, visit [www.miamivis.com] and [www.hoopfuenutritionl.com].
About Miami VIS
The Miami VIS is a parafictional WNBA franchise and community-based basketball program rooted in storytelling, sport, and culture. Through events, pick-up runs, and original content, VIS connects hoopers across the country to Miami basketball culture.
About HoopFuel Nutrition
HoopFuel is the first performance nutrition company designed exclusively for basketball players. Created by athletes, for athletes, HoopFuel offers clean, effective products to fuel performance, recovery, and longevity on the court.
